Who Is Super Charged

From Gijima Training Institute to Super Charged: A Legacy of Sales Excellence

Super Charged Sales Training, powered by Gijima Training Institute, is built on a foundation of excellence that spans over 30 years in the South African sales industry. Our story is deeply intertwined with the pioneering legacy of the O'Keeffe family, who not only witnessed the early days of the South African contact center industry but helped shape it. The O'Keeffe legacy began with Claire O’Keeffe’s father, Michael O’Keeffe, who established the first institutionalized call center in South Africa, making Gijima Training Institute one of the earliest advocates of professionalized sales training in the country.

Originally operating under Gijima Training Institute, we dedicated ourselves to optimizing call center performance, partnering with over 75 corporations across 11 industries to deliver unmatched results. Over the years, our unique approach transformed thousands of agents into high-performing sales champions, building relationships and earning the trust of industry leaders in sectors like financial services, telecommunications, insurance, and retail. Our work has been driven by a dedication to not only meet but exceed the sales expectations of each client we work with.

As the sales landscape evolved, so did we. Recognizing the shifting demands of a digital, multi-channel market, we expanded our reach beyond contact centers to include all types of sales environments, from retail to B2B. This transformation led to the rebirth of Gijima as Super Charged Sales Training—a bold step forward that reflects our broader vision to offer tailored, data-driven sales solutions that apply to any industry. This evolution allows us to combine Gijima’s legacy and extensive experience with innovative methodologies, modern training techniques, and a more expansive focus on all sales disciplines.

Today, Super Charged, powered by Gijima Training Institute, brings together the best of both worlds: the historic expertise of Gijima and the forward-thinking vision of Super Charged. We are proud to offer customized training programs that incorporate not only core sales skills—like objection handling, questioning techniques, and closing strategies—but also data insights, recruitment support, and comprehensive sales process management. Our approach is built on the pillars of Data, People, and Performance, ensuring that every engagement is strategically crafted to deliver measurable results.

Our mission remains clear and unwavering: to empower sales teams with the skills, tools, and confidence they need to excel in today’s competitive environment. By combining our legacy knowledge with modern innovations, we aim to be the go-to resource for companies looking to boost their sales performance and drive sustainable growth. Whether in South Africa, the United States, the United Kingdom, or the UAE, we bring a commitment to excellence and a proven methodology to every client, ensuring their sales teams are not just trained, but truly Super Charged for success.