Who we are
Born in the trenches. Built for the future.
Super Charged Everything is a sales-performance and contact-centre command centre built on more than 35 years of real-world experience, tested intellectual property and measurable campaign results.
The Super Charged story
This company didn't start in a boardroom. It started on the floor — in the scripts that survived contact with real customers, in the campaigns that had to hit target, in the teams that had to be built from nothing.
Today, that lived experience is structured intellectual property: recruitment frameworks, training programmes, coaching systems and campaign blueprints that help companies build sales operations that perform on command.
Leadership
Claire O'Keeffe Naidoo
Founder & Driving Force
Claire leads Super Charged Everything with a simple discipline: nothing leaves the building unless it has worked in the real world. Her career spans frontline sales, contact-centre leadership and the systems that make both scale.
Michael Terrence O'Keeffe
The Legacy
The original architect of the sales philosophy at the heart of this company. His frontline methods — refined over decades — form the foundation of The Sales Legacy Project and the IP held inside The Vault.
The lineage
1939
A giant is born
Michael Terrence O'Keeffe is born on 13 July 1939 — the man who would help build the backbone of South Africa's contact-centre industry.
1996
The institute is founded
The Gijima Sales Training Institute is established — South Africa's original sales-training powerhouse.
2000s
Tested on the biggest floors
Systems, scripts and frameworks are forged on live campaigns for some of the country's biggest banks, insurers and telcos.
2010s
The archive grows
Claire O'Keeffe Naidoo builds a powerhouse archive of thousands of sales assets and processes — every one built on real campaigns, real results and real South African grit.
2025
The legacy is formalised
Michael Terrence O'Keeffe passes on 28 April 2025. The Sales Legacy Project is formalised in his honour — turning generational knowledge into a living system.
2026
The Vault opens
Super Charged Everything launches The Vault: 35+ years of sales intelligence, unlocked for a new generation of sales professionals.
Vision
A South Africa — and a world — where world-class selling is a craft anyone can learn, and every sales team runs on systems built to last generations.
Mission
To recruit, train, equip, structure, coach and scale high-performing sales operations — using intellectual property tested on the frontline.
Tested, not theoretical
Everything we teach has been run on real floors with real revenue at stake.
Human-centred selling
High performance, always — but never at the cost of dignity or trust.
Results over rhetoric
If it doesn't move the number, it doesn't make the cut.
Legacy thinking
We build systems that outlast any single campaign, quarter or coach.
Proudly South African
Built here, for the way business is actually done here — and everywhere.